Plenty of tools claim CRM integration. Most just push a basic contact across. A real integration is two-way and event-driven.
What a real integration does
- Creates and updates leads from inbound WhatsApp messages
- Logs full conversation history on the contact timeline
- Uses CRM data to personalise WhatsApp messages
- Triggers WhatsApp follow-ups from CRM stage changes
Native connector vs. custom API
For popular CRMs we use native connectors; for custom or legacy systems we build a bespoke, secure integration. Either way, the goal is one source of truth where nothing leaks.