“Chatbot” covers everything from a rigid menu to a genuinely intelligent assistant. The difference matters.
Rule-based chatbots
Great for predictable, structured flows — choose an option, get a fixed response. Reliable, but brittle when customers go off-script.
AI assistants
Grounded in your catalogue, policies and workflows, an AI assistant understands natural language, answers nuanced questions, and hands off to a human cleanly. We build assistants on the latest, most capable AI models, with guardrails so they stay accurate and on-brand.
The right answer is usually both
Structured flows for transactions, AI for everything else — orchestrated together.